November 27, 2021

The Problem

Dimension Ceramics is a marketer of polished vitrified tiles, glazed vitrified tiles and digital tiles for kitchen, bathroom, bedroom, home, office and hotels wall in India. All of their products are one-off, i.e., only a limited amount of products are made for a particular design.

Previously they were managing their sales network traditionally. Their sales executives managed their allotted share of more than 200 dealers and distributors nationally via phone call and WhatsApp, a process that was way too convoluted and unproductive.

The company wasn’t in direct contact with its customer, i.e., dealers and distributors. They didn’t have a centralized and automated inventory and ordering system in place, resulting in unfulfilled orders and highly inefficient manual invoicing, payment collection, and dispatching/logistics.

Our Solution

We proposed a CRM software to automate away most of their inefficient manual processes with modules for essential business processes. The mobile apps for sales staff and dealers complement the CRM system, providing them with an ability to place orders from any time, anywhere. With the new system in place, the backend team could easily update

product inventory, introduce new products, and amend pricing, which is reflected in the dealers’ app immediately. Inventory and ordering were connected so that no more orders were placed than the available inventory.

A few months after rolling out the system, Dimension Ceramics stopped hiring new sales executive as the combination of CRM for backend team and mobile app for dealers was more than enough to efficiently run the entire sales network of the company.

Modules Provided

  • Order Management
  • Inventory Management
  • Invoicing Management
  • Dealer Management
  • Vendor Management
  • Payment Management
  • Catalog browsing via mobile app
  • Ordering via mobile apps

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